Blog & Media

Writing, thinking,
in the open

What we're learning, what we're seeing, and what we think it means. Written for founders and leaders who want to understand AI deeply enough to use it well.

The Company Brain that runs a 400k-visitor heritage attraction

What it actually takes to make institutional knowledge searchable inside a complex, multi-team heritage organisation, and why the first workflow changed everything.

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How a marketing agency stopped losing time to work it had already done

Proposals, pitch decks, client histories, campaign results, scattered across drives and inboxes. Here's how an AI operating system changes that equation.

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Building the operating layer for a software team that builds for everyone else

The irony of a software company with no system for its own knowledge. What the Company Brain looks like when your team lives in code, tickets, and async communication.

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When your whole business is knowledge, and it's not organised

Digital businesses move fast. Courses, communities, content, clients. The AI operating system for a digital business looks different from the outside. The problem is the same.

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